The importance of Mobile Optimization.

Let’s talk about Mobile Optimization. No, we’re not talking about Optimus Prime and the Transformers. But you should be aware of optimizing your prime (heh heh) small business advertising doorstep.

Recently, The Search Agency reported that 25% of all searches are on mobile devices. (Think about the last time you actually used a phone book). If your website is not user friendly on those devices, you could be losing business to the other guys.

Optimus Prime

Optimus Prime

Example. You have a great website, some epic SEO that pops you to the top of the list when people Google your wares… but; if you aren’t presenting your information in a user friendly fashion, especially on mobile devices, those consumers could be going elsewhere if they can’t find what they need in a timely fashion.

Fortunately for you, there are solutions to this problem and they won’t cost you an arm and a leg.

Option One: Responsive design, right now its the newest thing, big ad agencies ARE charging an arm and a leg, but it really doesn’t have to cost that much.  What is it? In geek speak, it’s HTML5, slick, hip, cool.  Basically, it is a website that automatically adjusts to the display of information to the size of the browser screen.  So whether you are on an iPhone, laptop, desktop, jumbotron…your information is optimized to present best for the size of the screen. No sentences cut off, no half pictures, and intuitive scrolling for a mouse or touch pad.

Still uncertain, how about a demonstration? If you are reading this on a laptop or desktop computer, adjust the width of your browser window and watch how the text and imagery re-adjust to suit a smaller screen size. If you are on your phone or mobile device, this site has already adjusted to your screen. Pretty cool.

Why this is important? It allows you to clearly present your information to users without the experience being incumbent on the viewer to search for the information they seek.  Nobody likes to search for  a website, then have to search the websites they find. The longer it takes a consumer to find the information they are seeking on your site, the more likely they are to move on and try elsewhere.

Option 2: Mobile Site. We know, you just redid your site not too long ago. It’s not in your budget right now. You like the way your website looks and operates.  However, If your site does not display your content in an easily digestible format on a mobile device, you may already be losing business from mobile users.

You can keep the website you have, but when someone visits your site from a tablet, smartphone or mobile device, your website senses the device and redirects to a secondary site optimized for smaller screens.

Either way, if your site is not optimized for mobile or smaller touchscreen devices you are probably losing business. Maybe it is time to transform…